Coba on the Run was initially developed for an interactive game TV show, following a very similar concept to the Hugo show from Denmark. In several minigames, candidates at home would control the hero with their phone. In fact, some games are carbon copies of the annoying troll's adventures. Controls feel a lot smoother for Coba, but it's hard to tell how it played out with the phone.

The show first aired on October 24th and ran over three seasons, each with a number of new mini games. Especially the second season is remarkable, as it marked the first time rotoscope technology was used in a Korean TV show. Each set of games has been released also on disc for home use.