In Madden NFL 2005, EA Sports ran a campaign with the Theme "Fear the D" emphasising their improvements on the "other side of the ball." In an attempt to re-balance the players experience, EA gave a Playmaker Tool to the defense. Similar to the offensive Playmaker Tool, the defensive Playmaker allows the player to make pre-snap defensive adjustments. EA Sports further utilized the right analog joystick on defense by creating the "Hit Stick", an option on defense that allows the controlled player to make big hits, with a simple flick, that increases the chances the ball carrier will fumble. Also introduced for the first time is the "Formation Shift." This new feature allowed players to shift their formation in the pre-snap audible menu without actually changing the play.