Pokémon Go is a free-to-play, location-based augmented reality game developed by Niantic for iOS and Android devices. The game was the result of a collaboration between Niantic and Nintendo, by way of The Pokémon Company, and was initially released in selected countries in July 2016. The game utilizes the player's mobile device's GPS ability to locate, capture, battle, and train virtual creatures, called Pokémon, which appear on the screen as if they were at the same real-world location as the player. The game features a freemium business model and supports in-app purchases for additional in-game items.